Via Colori is a street painting festival that also served as a fundraiser for The Center for Hearing and Speech (CHS). “Via Colori” means “the road of color,” which inspired the vibrant branding concept. The streets of Downtown Houston are closed off to accommodate the hundreds of local and international artists that travel to Houston to create chalk murals on the streets. Multiple forms of design pieces were needed to bring this colorful event that attracts over 30,000 attendees every year to life.